Standing out in the market with a reimagined web experience, unified branding and streamlined operations
Client Overview
Climaloc is part of M-D Canada and the M-D Building Products group that serves diversified markets throughout North America including the design, manufacture, and marketing for a range of residential and commercial weatherization products through the Climaloc brand. The existing Climaloc website had not been updated in years and was starting to fail. Not only did the site need a complete overhaul, they also needed to launch a new screen wire mesh product category with hundreds of SKUs.
The old Climaloc website suffered from an outdated theme with unclear calls to action that did little to motivate or engage its audience. The site had not been updated in years and was experiencing functionality issues, creating a poor and confusing experience for users.
The old Climaloc website was outdated and failing.
It has been a pleasure working with the Marketing Solutions team at Prodesign. The entire process has been pretty seamless and the team has taken the time to learn and understand our business needs in order to provide recommendations for our new website. The proposal covered several things that we hadn’t even thought of when seeking proposals for similar services. They really went the extra mile to provide solutions and services that would benefit us. They are service-oriented, competitively priced, and will do what is best for your business needs.
— Julia Vozza
Director of Marketing, M-D Canada
Objectives
Create a visually appealing, multilingual website that engages users and gets them to take action.
Make the website responsive and easily accessible, ensuring that it meets all WCAG compliance standards.
Optimize the website with simplified process for adding new products and handling warranty registrations.
Create a custom product discovery tool to help shoppers find products meeting unique needs and preferences.
Build a future-proof website on a mainstream CMS platform for ease of maintenance and extendable functionality.
OUR sOLUTION
Collaborated with client to understand their vision and created a future-proof website built on a mainstream CMS
platform for cost-efficiency, SEO-friendly features, extendable functionality, and ease of maintenance. The new site
provides Climaloc with greater control over updating their website in-house at any time they want.Ensured site responsiveness across all devices and exceeded client’s needs with WCAG 2.0 Level A Compliance.
Established automated warranty and claim forms with built-in CRM integration to streamline customer support.
Developed automatic generation of products via a custom “one-click” workflow process that allows the addition of
unlimited products and supporting material such as photos, product filters, and literature with a simple file upload.Custom design of new personalized product discovery tool that creates an intuitive path to purchase for shoppers,
makes Climaloc products more easily discoverable online, and simplifies the shopping journey.Worked with client to create clear and concise call to action items to help increase conversions.
Optimized navigation so that users can access any page on the website easily and seamlessly.
Building out the new Climaloc website, our multi-disciplinary team focused on creating a truly scalable design. Going from wireframes to visual designs and prototypes, we produced numerous iterations as we constantly tested and refined our designs. Together with the creation of a custom automated import process for products, the website redesign will save Climaloc time and money and allow them to focus on what matters most.
Learn how WE HAVE helped other BUILDING MATERIALS companies solve similar MARKETING challenges.
