The value of a strong marketing partner that is on the cutting edge of the latest technologies and trends
Client Overview
Headquartered in Toronto, Ontario, TORLYS is a global flooring company that specializes in providing beautiful, responsible flooring solutions. TORLYS has been creating and delivering innovative flooring solutions to homeowners, builders, and property managers, using the latest technologies since 1988. With photography being one of their biggest and most important sales tools, TORLYS knew that they needed a marketing partner with an in-house studio photography team that understood the intricacies of building materials products and that could help them take the next step toward creating a more powerful portfolio of images.
High quality, professional photography is critical to the reputation of a building materials company and serves as a competitive differentiator in a crowded market. From photography and video to 3D imagery and beyond, we have expanded our collaboration with the client to become a trusted marketing partner that our client could truly grow with.
To increase TORLY's competitive edge, we introduced a cost-effective strategy to produce high resolution 4K videos.
To increase TORLY's competitive edge, we introduced a cost-effective strategy to produce high resolution 4K videos of TORLY's products including product demos and timelapse comparisions. Nearly two thirds of shoppers say online video has given them inspiration for their purchase and more than 50% of global shoppers say online video has helped them decide which specific brand or product to buy (Google). With this in mind, our client knew that to stay competitive in the market and increase sales, it was critical to produce engaging videos that drive brand awareness throughout the customer’s journey. All videos are shot in ultra high definition 4K, providing 4x the standard resolution. The result is a powerful digital marketing tool that creates meaningful and memorable touch points in the path to purchase.
My experience with Prodesign has been phenomenal. They are a one-stop shop for all our product needs, as well as offer marketing/photography support. Their team is knowledgeable, helpful, and always coming up with ways to streamline our requests to get the job done faster and smarter. We’ve become true partners over the years, and always enjoy a visit to the office to brainstorm new ideas. They have a deep understanding of our business and our needs, and have been able to exceed our needs to ensure we are always happy with the final product.
— Leah Robinson
Manager, Digital Marketing & Promotions
TORLYS
Objectives
Develop a strategy and product photography masterplan for quality images that capture the attention of customers and professionals and influence their purchasing decisions.
Maintain marketing and branding consistency throughout all photography.
Locate opportunities to save money, time, and resources during photo shoots.
Explore the addition of photorealistic, 3D images and video to their existing marketing strategy.
Thanks to the flexibility of 3D rendering, we are just a few mouse clicks away from the precise modification or new perspective our client might need at any point in the process. 3D room scenes can also be animated to create photorealistic videos that can be easily modified to meet future requirements and updates to products and without significant added cost.
Thanks to the flexibility of 3D rendering, we are just a few mouse clicks away from the precise modification or new perspective our client might need at any point in the process. 3D room scenes can also be animated to create photorealistic videos that can be easily modified to meet future requirements and updates to products and without significant added cost.
OUR sOLUTION
Worked with client to review and update existing photography masterplan to streamline processes and identify and implement cost-saving measures to improve the client’s ROI without compromising quality.
With a focus on quality and consistency, we provided 4K high resolution studio photography that accurately represents the client’s products by showcasing their beauty and capturing the product’s finer details.
Increased the client’s competitive edge by introducing a cost-effective strategy to produce high resolution 4K videos of their products including product demos and timelapse comparisions.
Blended real product photography with 3D renderings to provide photorealistic virtual room scenes with total control over the creative process. With 3D renderings, it is possible to show a product in any scene, any context, and with perfect lighting every time. As soon as a new product is available, the client now has the ability to produce images and video of how a product would look installed. Delivered in a stunning and concise portrait indistinguishable from an actual photo, these 3D renderings are expertly crafted to make an immediate emotional connection with potential customers and allow the sales staff to hit the ground running — all for a fraction of the cost of a traditional photo shoot.
High quality, professional photography is critical to the reputation of a building materials company and serves as a competitive differentiator in a crowded market. From photography and video to 3D imagery and beyond, we have expanded our collaboration with the client to become a trusted marketing partner that our client could truly grow with.
Learn how WE HAVE helped other BUILDING MATERIALS companies solve similar MARKETING challenges.
