From Mississippi startup to NAHB IBS 2022 “Most Innovative Building Material” Finalist
Client Overview
Modern Mill is a manufacturing company based in Fernwood, Mississippi that specializes in ACRE, a groundbreaking new building material made from upcycled rice hulls in a zero-waste environment, offering the warmth and beauty of real wood. Modern Mill was ready to start exhibiting at trade shows. However, without any previous trade show experience, they not only needed help with the design, planning, and execution of their booth, they also needed someone to identify relevant trade shows for their brand, help them define their goals, so they could get the most out of the opportunity.
While we provided comprehensive planning, service and support, our client was able to focus on getting the most from their trade show experience. As our client’s exhibit partner, we understood the complex dynamics of trade show operations, handled all logistic requirements of the show, and ensured that their booth design communicated, motivated, and delivered the results our client expected.
First, we helped Modern Mill to establish a clear vision of what they wanted to achieve. Then we developed a trade show marketing strategy to raise brand awareness, reach key customers, forge new business relationships, and position Modern Mill as cutting-edge in the industry. Our goal was to help the client simplify the trade show process and maximize the marketing strategy before, during and after the show. We coordinated every aspect of the show, from defining a strategy to the concept, design and development of a custom-built booth based on the client’s specific needs and goals.
We were really drawn to their knowledge and experience in the building industry. They knew what worked best, what drew attention and what didn’t work. They were also very people-driven and human, and that made it super easy for us to talk and hash out ideas with one another. They were super organized and detail-oriented and advised/guided us with our company values and constraints in mind. Their deliverables were top-notch—it was clear that they were very knowledgeable in the building industry. On top of that, they were very friendly and fun to work with!
— Monie Nann
Marketing Manager, Modern Mill
Objectives
Establish a clear vision of what they want to achieve and build a trade show strategy around a key set of goals.
Develop a creative vision for the trade show booth and then make that vision a reality.
Design and build a trade show booth that accurately represents the Modern Mill brand and delivers results.
Track and manage trade show logistics and operations.
Our goal was to help the client simplify the trade show process and maximize the marketing strategy before, during and after the show. We coordinated every aspect of the show, from defining a strategy to the concept, design and development of a custom-built booth based on the client’s specific needs and goals.
Our goal was to help the client simplify the trade show process and maximize the marketing strategy before, during and after the show. We coordinated every aspect of the show, from defining a strategy to the concept, design and development of a custom-built booth based on the client’s specific needs and goals.
OUR SOLUTION
Collaborated with client to develop a clear trade show strategy tailored to their budget, show regulations, and logistics.
Developed a creative vision for the trade show strategy to help the client raise brand awareness, reach key customers,
forge new business relationships, and position their business as cutting-edge in the industry.Maximized the trade show strategy to create a cohesive and unique brand experience designed to inspire and engage.
Taking every detail into consideration including layout, structure, engineering, flooring, lighting, accessories and furniture, we custom built a trade show booth that captures attention, highlights the Modern Mill brand, showcases what they offer, and connects with the audience.
Managed every detail of the trade show including booth design, pre-event campaigns, messaging, on-site events, networking, lead capture, apparel, giveaways, and post-event reporting.
Prodesign Marketing Solutions enabled a smaller, first-time exhibitor to complete with larger, more experienced companies at one of the largest international building materials trade shows in the world, with the client ultimately being recognized as a NAHB IBS 2022 “Most Innovative Building Material” Finalist.
Learn how WE HAVE helped other BUILDING MATERIALS companies solve similar MARKETING challenges.
